The go-to company for publicly traded & franchise systems looking to expand in North America.
A critical player in the entry of franchises into the marketplace, CrossPoint is a full-service commercial real estate company that offers a comprehensive service suite for site selection, site acquisition and build to suit development. CrossPoint takes the lead in guiding not just franchisors but also franchisees through the almost baroque process of real estate selection and acquisition. They are a go-to company for publicly traded franchise systems that want to expand into North America.
Analyzing the Franchisee’s Potential Audience
CrossPoint assists with a thorough analysis of the potential audience a franchisee will serve. We dig deep and use a variety of sources to get at the demographics of the potential audience. We consider everything from average age and age distribution to income levels and income growth, wealth concentration, and population growth, as well as quality-of-life factors like educational attainment, health, and public safety. We do not stop there. We also take a close look at the competitive environment in which the franchisee will operate—who the competitors are, what they offer, and where they are located.
Investigating New Site Opportunities
CrossPoint knows how to find the right place for a new franchising opportunity. From its years of experience in the commercial real estate and site selection business, it has learned to research potential locations thoroughly, using established criteria and the firm’s own local knowledge. It drills down on the details of an opportunity and provides the franchisor with a good, sound, detailed picture of a potential location. And it does this for a number of site opportunities until it narrows the search down to the best few options.
Planning and analyzing finances and budgets are essential to the way CrossPoint helps its franchisees. The company works with them on a very basic level to ensure that they understand the total, up-front kind of costs we are talking about. From our experience with many of the sites we have selected across the country, we help franchisees understand what the leasing or purchase price of the site will be; what the improvements required to the land will cost; what kinds of taxes and insurance we will have to pay and what sort of utility charges we will incur; and how all of this will fit together and be funded so that we can have a comprehensive budget that works, both in the short and long term.
When it comes to lease negotiations, CrossPoint’s real estate know-how really pays off. The firm’s negotiators secure favorable terms for franchisees and, as a rule, don’t accept first offers. What’s more, they comb through leases with great care, paying special attention to the length of the lease, any stipulations concerning possible rent increases, and the renewal options that are available at the end of the term. If a purchase is the better route to take, the CrossPoint team is on hand to advise franchisees on what can often be a complex real estate investment. Either way, with the firm’s help, franchisees can position themselves to make sound decisions that really hold up over time.
Securing Financing and Finalizing the Deal
Financing is often a critical hurdle for franchisees, and CrossPoint offers assistance in navigating financing options. Whether through loans, grants, or investment partnerships, CrossPoint’s network and experience help franchisees secure the best financing terms for their property. Once financing is in place, CrossPoint guides the process of finalizing the deal, ensuring all necessary documents are signed and that the property is officially secured for the franchise.
Ongoing Site Management
CrossPoint’s services don’t end with securing the property. The firm offers ongoing site management, staying vigilant about local real estate trends, monitoring the performance of the location, and assisting franchisees with lease renewal negotiations. This long-term relationship ensures that franchisees can adapt to market changes and continue to optimize their business location over time.
Comprehensive Support for Franchise Success
By partnering with CrossPoint, franchisors and franchisees benefit from a streamlined, strategic approach to site selection and real estate management. From market research to finalizing deals, CrossPoint’s full-service offerings provide comprehensive support at every stage, helping franchisees set the foundation for long-term success.